About Helfi

The Helfi app is developed by Valori Care AS, a Norwegian health tech company providing digital self-management tools for people with chronic pain disorders, with a primary focus on fibromyalgia. The company was founded by patients, for patients, in collaboration with leading Norwegian pain researchers and clinicians. Through a user-friendly app, Helfi helps patients track symptoms, identify patterns, and regain control of their daily lives, while also generating documentation for use in consultations with healthcare providers.

The Problem We Solve

People with fibromyalgia live with an 'invisible enemy' characterized by unpredictable pain and cognitive impairment ('brain fog'). Patients never know when the pain will strike, making planning impossible. Many experience not being believed by the healthcare system because they lack objective data to support their subjective pain. The alternative has long been 'pen and paper,' which is time-consuming and fails to reveal patterns over time.

The Solution: Helfi App

Helfi brings the tracking of pain, sleep, stress, and activity into one unified platform. By connecting these data points, the app reveals correlations that are impossible to spot manually—such as how stress on Tuesday can lead to a pain spike on Thursday. Helfi generates comprehensive reports and activity logs for doctor visits, ensuring patients are heard while saving valuable time. It also equips users with essential tools for 'pacing' (energy management).
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May - June 23

Diagnosis made, idea created and aired with network

Juli - Sept. 23

Conducted insight phase & needs meetings, BMC & business plan

Oct. - Nov. 23

Valori Care AS created, advisory board established, market research

Nov. - Dec. 23

Obtained capital, entered into cooperation for development and design

January 24

Prototype developed and tested

Feb. - May 24

MVP developed and tested, launched brand

June 24

Launch of Helfi!

Media Contacts

Hanne Kolflaath
Founder, patient and chairman

Hanne Kolflaath is the founder of Helfi and a fibromyalgia patient herself. Through her personal experience and deep understanding of chronic pain, she developed the concept behind the app – a tool designed to help users identify patterns, understand their bodies, and gain more control in everyday life.
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Elsa Braadland
CEO

Elsa Braadland is the CEO of Helfi and drives the platform’s global growth. She is passionate about building solutions that make everyday life easier for people living with fibromyalgia, and she leads Helfi’s mission to bring clarity, support, and empowerment to users around the world.
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Ambassadors

Our Board of Advisors

In addition to a group of fibromyalgia patients, we collaborate with a number of different specialists who ensure the professional content of the solution.
Trine Susanne Giske
Trine qualified as a psychologist in 2015. Since then, she has worked for several years in the specialist health service, been a municipal psychologist and had private assignments. She is currently taking further training in Character Analysis, a form of psychotherapy, in which the body plays an important role.

She has previously studied cognitive behavioral therapy. She became interested in health psychology - the connection between body and mind - after suffering from long-term fatigue herself. Been working a lot with stress and burnout lately. Also has experience with and interest in psychedelic-assisted psychotherapy.
Nina Melhus
Nina Melhus is a cognitive therapist and certified Oxygen Advantage® Functional Breathing Instructor. With 25 years' experience from high-stress management positions in marketing, Nina now specializes in stress management and disease prevention.
Dr. Diamantopoulos
Andreas P. Diamantopoulos is a specialist in rheumatic diseases. He completed his medical education in Greece and has a doctorate from NTNU in Trondheim, as well as a master's degree in public health from the University of California, Berkeley. He also holds a diploma in health economics and administration from the London School of Economics. His areas of specialty include musculoskeletal and vascular ultrasound techniques. In his daily work as a rheumatologist in private practice in Sandvika, he focuses particularly on the diagnosis of fibromyalgia. Diamantopoulos has published over 70 professional articles and books on rheumatic disorders.
Egil Andreas Fors
Professor dr med Egil Andreas Fors, is a recognized professor of general medicine, former GP and senior physician at a pain clinic, specialist in psychiatry with certified expertise in pain medicine. He completed his education and clinical training in Norway and has since acquired deep expertise in a number of medical fields. His areas of expertise include chronic pain and fibromyalgia, sick leave and return to work, behavioral medicine and psycho-oncology. Professor Fors works clinically at the Unicare Coperio center for rehabilitation in Trondheim, where he focuses on pain medicine, fatigue states, occupational medicine and mental disorders.

He is a professor at the Department of Community Medicine and Nursing at NTNU (general medicine research unit), where he has conducted extensive research in .a. pain, exhaustion, sickness absence, cancer rehabilitation, neuro- and biopsychosocial medicine in addition to general medical problems. He currently heads the Norwegian Association for Pain Medicine.
Karin Øien Forseth
Dr. Karin Øien Forseth is a specialist in rheumatology with extensive experience in the field. She has three years of practice in internal medicine and served as a Senior Consultant at Betanien Hospital (1998–2003) and later at Rikshospitalet, Oslo University Hospital (2003–2019). She also has many years of experience in private practice, with a primary focus on fibromyalgia.In 2000, she defended her PhD thesis on the prevalence and risk factors of fibromyalgia over a five-year period among adult women. In 2004, she led a randomized controlled trial comparing the long-term effects of identical treatment programs for fibromyalgia patients administered in Norway versus a warm climate.Dr. Forseth has delivered numerous lectures, published over 30 articles in peer-reviewed medical journals, and is a sought-after speaker both nationally and internationally.